Which direction do you turn windage and elevation

Here is a diagram showing all the settings:

On my Bushnell scope I have an adjustable angle ring that will bring in the view, it is held in place with 1 screw. remove it and pull down towards the windage and elevation adjustment screws. There are 3 tiny phillips screws, remove them. Then unscrew the end of the Eye Peice end peice with the lens in it. inside on the outer edge of the main tube there is a locking ring that keeps the eye peice from unscrewing off, remove it and unscrew the entire eye peice. you are now ready remove the inner tube. Be careful here this is where you can damage the cross hairs and lose the leaf spring that maintains pressure against the windage and elevation screws. When you reassemble after cleaning and with the elevation screw at 12 o'clock and windage screw at 3 o;colck, the leaf spring will be in the 7 or 8 O"clock position, it just sits in there up against a little ridge inside, with the bow facing to the center. Back off the elevation and windage screws all the way so they don't block the inner tube from going in all the way. Once it is in adjust it so the cross hairs are orented correctly and put it back together. If you want to refill with Nitrogen remove the front lense and take to someone that fills tires with Nitrogen and inject the nitrogen into the scope, Quickly reinstall the front lens as nitrogen is about 3% lighter than air and if you take too long it will all escape.
This worked well for me. Good Luck and Happy shooting

1. Insert the Bore Stud into the Stanchion while aligning the arrows as shows. Insert the assembled scope guide into the muzzle of your rifle with the grid pattern upright. 2. Select the Aperture Cap that fits your objective rim. Place it over the objective end of your rifle scope and press until it fits flatly against the rim. 3. Using the Adjustable Scale measure the top of your rifle scope tube to the center of the rifle bore as follows: Open the rifle breach. Rest the upper arm of the scale on the scope tube before or behind the windage and elevation turrets. The scale markings should be facing towards you reading vertically and ascending from bottom to top. Slide the lower end of the scale up or down until it is touching the center point of the bore. On center fire rifles the center point will be the firing pin. On rimfire models the center will be the shell extractor. Read the number that corresponds to the indicator marked "CF". Make a note of the reading. 4. Aim the rifle toward a light, flatly lit area such as a wall or open sky. Caution: Do Not Look At The Sun As Permanent Eye Injury Could Result. 5. While keeping the riflescope at the right distance to see the full field of view, sight through it on the grid pattern. Move the stanchion right or left until the bold centerline is parallel to the vertical reticule wire. Turn the windage dial right or left until the vertical reticule is aligned with the grid centerline. 6. Use the reading from the scale to align the horizontal reticule wire. Find the numbered horizontal grid line that corresponds to the number on the scale. Turn the elevation dial right or left until the horizontal reticule wire aligns with this corresponding grid line. 7. To make your final zeroing adjustments remove the scope guide from the bore of your rifle. WARNING: FIREING YOUR RIFLE WITHOUT REMOVING THE SCOPE GUIDE MAY CAUSE DAMAGE TO YOUR RIFLE AND OR CAUSE YOU INJURY At a range or other safe area test fire a group of three rounds of the same type ammunition at a target at least 50 yards away. Refine your scope alignment by adjusting the windage and elevation dials. Move to your desired distance from the target and test fire another group and make your final windage and elevation adjustments. 8. Restore the stud tension by pressing the end of the spring.

Depending on range, that could just be inherent in the gun itself. You may need to try another scope. Otherwise try contacting Daisy directly here:
https://www.daisy.com/contactus

The "U" indicates Up on the elevation dial, and the "R" indicates Right on the windage dial. Turn the elevation dial clockwise to move the point of impact up, counterclockwise moves down. Similarly, turning the windage dial clockwise moves Right, and counterclockwise moves left. Here's a scan from the Zeiss Conquest manual:
Good luck!

Is that the "Prairie Master"? I think Simmons is pretty uniform in that range of scopes--elevation adjustment should be the top dial and windage is on the side. The zoom locking ring should be in front of the eyepiece, with the zoom ring just forward of that.

You can download a generic Simmons scope manual from the Simmons site at this link: http://www.simmonsoptics.com/downloads/manuals/archive/HSI_Simmons%20Generic%20Scope%20Adjusting%20Instructions.pdf

It's a common misconception that you are moving the bullet's impact on the target... the bullet is hitting where the rifle is pointing and you want to get the scope to look at that very same spot.
To move the scope's reticle up or down, turn the elevation adjustment on the TOP of the scope in the direction you want the scope to look, so if your shooting low, turn the scope's adjustment in the DOWN direction. If you want to move the direction the scope is looking left or right, turn the windage adjustment on the RIGHT side of the scope left or right to look where the bullet is impacting. To move the crosshairs to the right, turn it right.
Hope this helps, Mark the Gunsmith

Tried google for zeiss rifle scopes I just did and see they have a suport division...try there and get it from the horsies mouth!!!

Sounds like you want to "re-sight" in your rifle. Make sure mounts are okay and tight. Look down barrel and then thru scope and eyeball windage and elevation adjustments so the scope seems to be fairly in line.

Clean barrel if it needs it.

For basic sight in, start at 25 yards with a large(3 to 4 feet) cardboard or wood backdrop around target (bullseye). Fire at target. Once done, look through scope and position rifle such that the shot mark you created is dead zero. Hold rifle very steady and you or buddy move windage and elevation adjustments until scope moves dead zero back toward original target (bullseye). Fine tune from there. Air cool rifle between rounds. Once dead eye, fire another round or two to check grouping. Check your ballistics (sometimes on ammo box) to see how height at 25 yards affects your desired dead on target (100 yards, 150 yards, 250 yards etc.). Adjust accordingly. Example: you may need to sight in at an inch high at 25 yards, depending on your dead on target distance..

Always remove sling from barrel when sighting in.

Try to sight in at similar temperature as you intended shooting temperatures, if possible.

If not black powder, avoid cleaning barrel between sight in and hunt/competition unless you note bad buildup inside.

If you change ammo, understand that that may affect performance. Once a preferred ammo is found, some even try to buy a decent quantity with the same lot number on the boxes if storage allows for such.