Sighting in, clicks don't move where they're supposed to.
Ja, it's 1/4 M.O.A, so at 25 yards/meter it'll be ca 3 inches. You may have gone in the wrong direction. That is, if it was 3' high, and you went another 3 higher then you'd be at the top of the paper. Probably you've got it figured out by now.
The easiest, fastest, cheapest way to zero is with a rifle rest you can clamp your scope into, or alternatively somehow immobilize your rifle some other way. You take a shot, at 25 yards or so. It makes a hole. You now immobilize the rifle, via your rest or heavy sandbags, with the scope pointing exactly where you aimed before. You now, carefully and without moving the rifle/scope off of the point of aim, dial your reticle to point at the actual bullet hole. Your next shot will be at your point of aim now. So you just put it at the right height above your point of aim at 100 yards now.
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